HI !
SOFT SKILLS
Critical thinking
Empathy
Teamwork
Adaptability
HARD SKILLS
User Research
Prototyping
User testing
User jouney mapping
Facilitate workshop​
I'm Felicia Oredsson, a UX/UI designer based in Malmö. With a blend of creativity and analytical insight, I design with purpose—creating seamless, user-centered experiences. My approach is guided by empathy, continuous iteration, and a solid understanding of user needs, ensuring that each design addresses problems and improves the overall experience.
I bring both a high level of attention to detail and the ability to take a step back to see the bigger picture, identifying opportunities along the way.
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EXPERIENCE
IKEA - Inter Intralogistics AB - Älmhult
Master Thesis project VT24 - UX Design
January 2024 - June 2024
IKEA - Group Digital - Ingka - Malmö
Internship Programme - UX Design
September 2023 - December 2023
One Contact - Barcelona, Spain
August 2018 - June 2019

EDUCATION
Master/ Interaction Design
Malmö University
August 2022 - June 2024
Bachelor/ Digital Design and Innovation
Halmstad University
August 2019 - June 2022
HONOR
The award for the best informatics thesis/ 2022
The purpose of the study was to support designers in the implementation of co-design workshops with stigmatized subjects to prevent further stigmatizing participants